Turlock Economic ProfileWhether you are new to Turlock or already familiar with our vibrant business climate, the Turlock is a wonderful place to locate your business and your family.
In the heart of California's Central Valley, Turlock is the second largest city in Stanislaus County with a population which has grown steadily from 13,992 in 1970 to over 70,000 today. Cultural art experiences, sports activities, twenty three parks, sixteen schools, a full range of medical facilities and the attractiveness of the nearby Mother Lode, San Francisco Bay area and the Sierra Nevada add to the pleasure of living in Turlock.
Some of Turlock's living advantages include:
- Unique, affordable residential areas
- Abundant parks, and recreational areas
- A lively cultural base
- Home of California State University, Stanislaus
- Relaxed rural living
- State of the art medical facilities
- Outstanding public and private schools
Economic Development Strategic PlanThis report was commissioned by the Turlock City as part of a three-part effort to update the City's economic development program. The City had completed a comprehensive economic development strategic plan in 2003 and then created a new strategy in 2014 following the adoption of a new General Plan. However, at that time the City was still seeing many of the effects of the Great Recession and the available economic data did not reflect emerging market opportunities clearly. The present report provides detailed updates of demographic, retail and industrial market data to provide a firmer foundation for City economic development efforts going forward. In addition to this analysis, the City has also commissioned a marketing/branding study and a tourism development strategy, which will be completed later in 2017. When combined, these plans and strategies will comprise a comprehensive work program for the City to pursue its economic development goals over the next five years.
In addition to the economic development goals established in the 2014 strategic plan, which remain very important in light of the current research about Turlock's economic opportunities and issues, this document adds two new goals – one to address retail competitiveness and one to address supporting economic foundations for success including broadband and other infrastructure, affordable housing, transit and circulation improvements to fully engage and provide access for all segments of the workforce in Turlock.
The 2017 EDSP incorporates new data and analysis as well as the strategy framework from the 2014 EDSP, and highlights the new information and recommendations from the current strategic planning process.
Economic Development Strategic Plan